Independer

Transforming the Digital Insurance Landscape

Background

Independer.be is a key player in the Belgian insurance market, offering a transparent and fair platform for comparing insurance, telecom, and energy providers. Their digital-first approach enables users to make informed financial decisions with clarity and confidence.

The challenge

The rapid evolution of insurance providers and policies posed significant challenges. Despite leveraging an advanced tech stack, the platform was over-engineered, leading to delays, high costs, and constraints on business development. Additionally, scaling customer support effectively became a pressing need.

Why Wildstream?

Independer.be partnered with Wildstream to optimize platform performance, streamline its tech stack, and enhance scalability. Wildstream’s expertise in Agile development, DevOps, and automation positioned them as the ideal partner for long-term digital transformation.

The solution

Wildstream implemented strategic improvements across multiple areas:

• Smooth Handover – Successfully transitioned the project, built on modern technologies such as microservices, Kubernetes, Helm charts, Terraform, and fully automated CI/CD pipelines.
• Streamlined Tech Stack – Simplified the technology architecture to align with evolving business needs, improving efficiency and reducing complexity.
• Open Communication & Collaboration – Ensured ongoing alignment with Independer.be’s goals through transparent and continuous communication.
• Conversion Rate Optimization – Integrated new insurers, enhanced product offerings, and refined the insurance flow to maximize conversions.
• Agile Development & DevOps Integration – Maintained an adaptive approach to project delivery while embedding DevOps best practices.
• Email Automation – Implemented asynchronous messaging with RabbitMQ, enabling automated and insightful communication.
• Security Enhancements – Strengthened security measures based on project requirements, leveraging Snyk security reports.
• Feature Expansion – Introduced key new offerings, including funeral insurance, improved conversion rate optimization (CRO), and integration of insurers such as Ethias, Optimco, and Belfius Direct.

Results and impact

Through close collaboration and strategic optimizations, Wildstream helped Independer.be achieve remarkable milestones:

• Record-Breaking Sales – In 2023, Independer.be reached an all-time-high in sales across all enhanced products, with revenue increasing fivefold compared to the previous year.
• Higher User Conversions – Platform optimizations led to a significant increase in visitors converting into customers.
• Improved Performance – A more efficient tech stack resulted in faster platform runtimes and an enhanced user experience.
• Scalable Customer Support – Optimized infrastructure enabled customer support to scale efficiently, increasing user satisfaction and contract signings.
• Cost Reduction – Analysis of cloud expenditures led to a reduction in Azure-related costs, improving operational efficiency.
• Strengthened Partnership – A trust-driven collaboration fostered a shared vision for innovation, reinforcing a forward-looking and sustainable future.