Growzer

Simplifying Hospitality Management

Background

Growzer, an online management platform, is shaping the future of HoReCa businesses. It connects hospitality companies, wholesalers, and manufacturers simplifying their day-to-day processes through digitalization. This way, they gain more control, higher performance, and acquire knowledge through real-time insights.

The challenge

The hospitality sector, particularly restaurants and hotels, was grappling with inefficiencies in managing inventory, orders, and financials. Growzer initially aimed its product at wholesalers, but this focus failed to gain traction, as it didn’t align with the sector’s operational realities.

The Solution

Wildstream worked closely with Growzer to refocus the product on the core needs of hospitality businesses. By pivoting towards restaurants and hotels themselves, Growzer became a powerful ERP solution that integrated inventory management, supplier communication, and financial tracking. The platform was designed with usability in mind, catering to both food and beverage managers and chefs.

The Impact

Growzer’s customer-centric ERP quickly gained traction among mid-sized hospitality businesses, enabling them to reduce costs, improve efficiency, and gain better insights into their financial health. By focusing on automating repetitive tasks and integrating seamlessly with existing systems, Growzer stood out in a market traditionally resistant to change.

Filip Lauweres, investor in Growzer, shared his perspective on Wildstream’s role in the venture: “As an investor in Growzer, a venture built and scaled in partnership with Wildstream, I’ve seen first-hand how their unique approach transforms ideas into successful businesses. Growzer, a SaaS solution for the food and hospitality industry, tackles one of the sector’s biggest challenges: improving food cost management and operational efficiency through digitalization.”

Wildstream’s strengths in collaboration and innovation were key to Growzer’s success:

• Collaboration from the start: “Wildstream steps in early, often when ideas are still raw. They work shoulder to shoulder with the founders, ensuring a strong foundation for success.”
• A builder’s mindset: “Unlike consultancies that stop at advice, Wildstream develops real, functional proof-of-concept solutions. For ventures like Growzer, this tangible approach accelerates growth and reduces risk.”
• Cross-sector innovation: “Their ability to connect ideas and expertise across sectors—what I’d call a kind of cross-pollination—is incredibly powerful. Technologies developed for one venture often fuel growth in another, creating a collaborative ecosystem of innovation.”