
In an insurance market where providers and policies change fast, people need a clear way to choose. Independer is a key player in Belgian insurance: its digital platform compares insurance plans, telecom and energy providers, helping users make well-informed decisions with ease and clarity.
Since August 2022, Wildstream has taken over and streamlined Independer’s microservices platform, introduced email automation and integrated new insurers and products, contributing to record sales in 2023 and fivefold revenue growth.
Revenue grew fivefold compared to the previous year, reflecting the products enhanced together with Wildstream on the platform
Customer emails are sent automatically through the platform’s microservices, so follow-up no longer depends on manual communication
Optimizing the tech stack made the platform run quicker, lifting the overall experience for people comparing insurance online
An inherited microservices platform was too complex, causing delays, high costs and slow business development. Despite a robust and advanced tech stack, the system handed over was over-engineered for a business that has to keep pace with fast-changing insurance providers and policies, and customer support also needed room to scale.
Optimizing the tech stack made the platform run quicker, lifting the overall experience for people comparing insurance online.
Unnecessary Azure spend was analyzed, identified and removed, lowering costs and keeping day-to-day operations efficient.
A platform built on microservices, Kubernetes, Helm charts, Terraform and automated CI/CD pipelines was taken over successfully.
Wildstream took over a project built with microservices, Kubernetes, Helm charts, Terraform and fully automated CI/CD pipelines for deployment and infrastructure changes. The team then simplified the stack while adding new features, so the platform follows Independer’s evolving business requirements. An Agile team working with DevOps practices kept delivery smooth, and every change was aligned with the Independer team through open, constant communication.
Fully automated CI/CD pipelines handle both deployments and infrastructure changes, so updates reach production in a repeatable way.
Complexity is reduced while new features are added, so the architecture keeps pace with Independer’s changing business requirements.
An Agile team working with DevOps practices keeps delivery smooth and flexible as the needs of the project evolve.
A high security level, defined by the project’s own requirements, is maintained and reported on through Snyk security reports.
With a more efficient system, the support team scaled up, boosting user satisfaction and the number of signed contracts.
A simpler stack removes the delays and high costs that had been slowing down Independer’s business development.
Open, constant communication built a partnership grounded in trust, support and forward thinking with the Independer team.
Customer communication was not automated and gave little insight into user behaviour. For a comparison platform, timely follow-up matters for turning interest into signed contracts.
Customer emails are sent automatically through the platform’s microservices, so follow-up no longer depends on manual communication.
The new message flow gives Independer valuable insight into how users behave, something its communication did not offer before.
Asynchronous RabbitMQ messaging, a game-changer for the platform, significantly enhanced the communication flow between its microservices.
Wildstream built the email automation by integrating asynchronous communication between the platform’s microservices with RabbitMQ. It runs inside the microservices platform Wildstream took over and maintains, and was delivered by the same Agile team working with DevOps practices.
RabbitMQ carries messages between microservices asynchronously, so each service can hand off work without waiting for a reply.
The automation is integrated into the microservices architecture Wildstream took over and maintains, using its existing services.
Each relevant user action can trigger its own email, so communication follows the customer’s journey on the platform.
Automated emails keep in touch with users after their visit, improving customer follow-up on the comparisons they started.
Behavioural data from emails can inform further improvements to the insurance flow and the way the platform converts.
Open, constant communication built a partnership grounded in trust, support and forward thinking with the Independer team.
A comparison platform must keep adding insurers and products while turning more visitors into customers. In an insurance sector where providers and policies evolve rapidly, the platform has to keep pace to stay relevant for the people who use it.
Revenue grew fivefold compared to the previous year, reflecting the products enhanced together with Wildstream on the platform.
In 2023, Independer reached an all-time-high sales record across all the products that were enhanced together with Wildstream.
A more user-friendly platform turned a higher percentage of visitors into satisfied users of the comparison service.
Together with the Independer team, Wildstream identified the most impactful features and updates: insurers such as Ethias, Optimco and Belfius Direct, products such as funeral insurance, and conversion rate optimization across the overall insurance flow. An Agile team with DevOps practices delivers these changes, so the platform keeps developing.
New insurance providers such as Ethias, Optimco and Belfius Direct are connected, widening the offers users can compare.
The platform’s offer is extended with new products such as funeral insurance, opening new categories for its users.
The insurance flow is refined step by step, so that more of each visitor’s journey leads to a confident decision.
Features and updates are chosen together with the Independer team, so every change supports its business goals directly.
With a more efficient system, the support team scaled up, boosting user satisfaction and the number of signed contracts.
The new insurers and features continue to have a strong impact on Independer’s business well after their launch.
A steady flow of new features and updates keeps the comparison platform evolving alongside the insurance market.
Open, constant communication built a partnership grounded in trust, support and forward thinking with the Independer team.
More insurers and products on a single platform give users a broader set of offers to compare before they decide.
“Partnering with Wildstream was a game-changer. Their deep understanding of our project needs, dedication, and flexibility proved pivotal. With them, we optimized project velocity, enhanced platform performance, and achieved a substantial increase in revenue. The team’s commitment, true advisory role, and open communication instill trust in our future collaborations. I feel safe and confident progressing with the Experts!”