AVA logo

A young webshop, grown into a ten-million-euro sales channel.

AVA is a Belgian retailer that combines a growing network of physical stores with a webshop for its customers across Belgium.

Since 2018, Wildstream has worked as an extension of AVA’s team on strategy, campaigns and training; within three years, the webshop generated more than 10% of AVA’s total revenue.

AVA
  • Software Engineering

€10M+ online revenue

AVA’s online revenue has passed ten million euros, a level it says it could not have reached so quickly alone

10%+ of total revenue

Within three years, the webshop came to generate more than a tenth of AVA’s total revenue, next to its stores

Stronger in-house team

Regular training sessions build AVA’s own digital skills, so its people feel supported rather than replaced by specialists

Software Engineering

Performance Audit for a New Webshop

A retailer with 50 stores launched a webshop but lacked the digital know-how to make it profitable quickly. The challenge was to build a strong webshop that connects seamlessly to AVA’s physical stores, which called for a strategic omnichannel approach and a partner able to think along and strengthen the internal team.

€10M+ online revenue

AVA’s online revenue has passed ten million euros, a level it says it could not have reached so quickly alone.

10%+ of total revenue

Within three years, the webshop came to generate more than a tenth of AVA’s total revenue, next to its stores.

Stronger in-house team

Regular training sessions build AVA’s own digital skills, so its people feel supported rather than replaced by specialists.

What we did

An in-depth performance audit delivered quick wins and strategic advice; cutting non-converting spend and rebuilding had immediate impact on returns.

Wildstream works as an extension of AVA’s internal team, covering both strategy and execution across the full customer journey. Alongside campaign work, the team proactively advises on optimisations, for example a keyword analysis for new product categories to support AVA’s SEO strategy, and shares its knowledge through regular training.

How it works
  1. An in-depth performance audit identifies quick wins and strategic priorities
  2. Non-converting spend is cut and campaigns are rebuilt
  3. Wildstream joins AVA’s team as an extension, covering strategy and execution
  4. Proactive analyses follow, such as keyword research for new product categories
  5. Regular training sessions transfer knowledge to AVA’s internal team
Key capabilities

Omnichannel approach

Campaigns are planned with the physical stores in mind, so the webshop complements store visits instead of competing with them.

Whole customer journey

The team looks at every step from first search to purchase and helps AVA improve on every possible front.

Category keyword analysis

Keyword research for new product categories feeds AVA’s SEO strategy, so new ranges are found as soon as they launch.

Impact

Turning a young webshop into a sales channel worth more than ten million euros

Immediate return

Cutting non-converting spend and rebuilding had immediate impact on returns, freeing budget for channels that actually sell.

Ready for what’s next

With specialists who grow along, AVA is prepared for the next steps in digitalisation, including marketing automation and AI.

One team, not two

The collaboration never feels like “us versus them”: agency and in-house staff work as one team toward AVA’s goals.

Testimonial
“Our online revenue has now surpassed ten million euros … we could never have achieved that so quickly without the collaboration with Wildstream.”
Laurens Sanders, Former Director of Marketing & E-commerce at AVA

Bring us a challenge like this

Tell us where your operations still depend on manual work, and we will tell you what is worth building first.