Aveve logo

A specialist on the inside, a full team behind: e-commerce that grows.

Aveve is a well-known Belgian retail chain for garden, pet and baking products, selling through its stores and its webshop.

Since June 2021, a Wildstream specialist has worked inside Aveve’s e-commerce team, backed by a wider supporting team, driving triple-digit growth in e-commerce revenue.

Aveve
  • Software Engineering

Triple-digit growth

Aveve’s e-commerce revenue grew by triple digits after the webshop moved from a rushed launch to a professional setup

Higher conversion

Conversion optimisation, backed by A/B tests and KPI tracking, clearly improved the share of webshop visitors who buy

Skills in-house

Workshops and a custom Google Analytics training gave Aveve’s staff the know-how to steer the webshop with data

Software Engineering

E-Commerce Growth via Team-as-a-Service

A retail chain needed to professionalize a rushed webshop but could not find or afford the right specialist profiles. Aveve, a Belgian retail chain for garden, pet and baking products, had planned a webshop for some time; the COVID-19 crisis brought the launch forward. The quick solution worked for a while, but a sustainable, professional e-commerce setup needed expertise that was practically impossible or unaffordable to hire.

Triple-digit growth

Aveve’s e-commerce revenue grew by triple digits after the webshop moved from a rushed launch to a professional setup.

Higher conversion

Conversion optimisation, backed by A/B tests and KPI tracking, clearly improved the share of webshop visitors who buy.

Skills in-house

Workshops and a custom Google Analytics training gave Aveve’s staff the know-how to steer the webshop with data.

What we did

A dedicated Wildstream team drives SEO, SEA and conversion optimization based on analysis and A/B testing.

Since June 2021, a Wildstream specialist has worked inside Aveve’s team as a full team member, backed by a wider supporting team that ensures continuity. The engagement moved from a traditional agency set-up to this Team-as-a-Service model, with KPIs defined up front and every action tied to measurable insights.

How it works
  1. Aveve selects its partner through a pitch with several agencies
  2. A Wildstream specialist joins Aveve’s team as a full team member
  3. A wider supporting team backs the specialist and ensures continuity
  4. KPIs are defined and every action is tied to measurable insights
  5. SEO and SEA are optimised based on analysis and A/B testing
  6. Conversion tools and processes improve the customer experience
  7. Workshops and a custom Google Analytics training upskill Aveve’s staff
Key capabilities

Embedded specialist

A T-shaped specialist works on-site within Aveve’s team, pairing broad marketing knowledge with deep expertise in one field.

Supporting team

A wider team stays available behind the specialist, covering extra skills and keeping work going during holidays or absence.

SEO & SEA optimisation

Search engine optimisation and paid search are adjusted continuously, based on detailed analysis and the results of A/B tests.

Technology
  • Google Analytics
Impact

A dedicated specialist inside the team, backed by a full agency, for a webshop built to last

Sustainable growth

The model of an on-site specialist plus a full supporting team helped Aveve grow sustainably rather than in one-off spurts.

Flexible problem-solving

Whenever an issue came up, alternative solutions were proposed straight away, always fitting Aveve’s specific business context.

Honest partnership

A transparent approach made the collaboration feel like growing together, rather than simply buying a service from an agency.

Testimonial
“The combination of a dedicated on-site specialist and a fully supporting Wildstream team really made the difference. This model offers the best of both worlds and has helped us grow sustainably.”
Koen Herregods, Director of E-commerce at Aveve

Bring us a challenge like this

Tell us where your operations still depend on manual work, and we will tell you what is worth building first.