X²O logo

Proof that online marketing fills the showrooms.

X²O is a bathroom specialist with showrooms in Belgium, the Netherlands, Germany and France, combining a broad product range with in-store and online service.

Since September 2020, Wildstream has worked as an extension of X²O’s marketing team, training new marketers and linking digital campaigns to showroom visits.

X²O
  • Software Engineering

Online-to-offline proof

A measurement model shows how digital ads relate to showroom visits, so online marketing gets credit for offline sales

Higher ROI

Data-driven insight led to better allocation decisions and a higher return on investment, both online and in the showrooms

Four countries

One approach supports X²O’s showrooms in Belgium, the Netherlands, Germany and France with consistent, comparable insight

Software Engineering

Linking Online Campaigns to Showroom Visits

A bathroom retailer with nearly 50 showrooms could not see how online marketing drove offline sales. As X²O expanded across four countries, it needed a partner that offered strategic input, not just execution: one that would challenge the team, help onboard new marketers and improve marketing for both online and offline results.

Online-to-offline proof

A measurement model shows how digital ads relate to showroom visits, so online marketing gets credit for offline sales.

Higher ROI

Data-driven insight led to better allocation decisions and a higher return on investment, both online and in the showrooms.

Four countries

One approach supports X²O’s showrooms in Belgium, the Netherlands, Germany and France with consistent, comparable insight.

What we did

Digital campaigns were linked to showroom visits, giving insight for the omnichannel strategy and smarter budget allocation across countries.

Wildstream developed a method that combines location data with campaign and checkout data, then uses an extrapolation model to show the correlation between digital ads and showroom visits. Working as an extension of X²O’s marketing team with a dedicated contact, Wildstream also provides strategic and operational support for the omnichannel strategy.

How it works
  1. Location data is combined with campaign data
  2. Checkout data is added to connect visits with purchases
  3. An extrapolation model shows the correlation between digital ads and showroom visits
  4. Insights feed X²O’s omnichannel strategy and budget decisions
  5. Measurement continues as new campaigns run
Key capabilities

Extrapolation model

Combining location, campaign and checkout data, the model reveals the correlation between digital ads and showroom visits.

Embedded marketing support

A dedicated contact works as an extension of X²O’s marketing team, providing both strategic direction and day-to-day execution.

Academy training

New marketers complete a training academy, so they become operational quickly and stay current with the latest developments.

Impact

Proving what online marketing does for sales in the showroom

Stronger internal team

New marketers become operational quickly and stay up to date, which keeps X²O’s in-house marketing strong as it expands.

Online meets offline

X²O now combines online marketing with offline conversion, using the insights to make its marketing efforts more efficient.

Challenged, not just served

X²O gained a partner that challenges its thinking and keeps the right expertise on board, beyond pure execution.

Testimonial
“It was important to demonstrate how our online efforts also contribute to offline results. Wildstream helped us substantiate this, which delivered valuable insights for our strategy.”
Elien Defever, Omnichannel Marketing Manager at X²O

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