Solucious

How Wildstream helps Solucious shape the digital foodservice of tomorrow

Background

Solucious, Colruyt Group’s dedicated foodservice branch, serves thousands of professional customers in hospitality, healthcare and the public sector. With no physical stores, their digital platform is the heart of the business.

The challenge

To future-proof that digital backbone and stay ahead of the curve, Solucious has partnered closely with Wildstream over the past years. What started as a one-off project evolved into a long-term collaboration spanning strategy, technology, innovation and customer experience.

“We may sell food – but we rely on technology to do it right. That’s why we need partners who not only master the tech, but truly understand our business.”

Fresh perspectives, real value

Yves doesn’t see Wildstream as a traditional tech agency. “Sure, they build. But their real strength is how deeply they immerse themselves in our sector. They understand how foodservice operates, how hospitality customers behave, and how our value chain ticks.”

That external perspective makes all the difference. “As an organisation, it’s easy to get stuck in your own habits. Wildstream brings in insights from other industries – mobility, retail, e-commerce. That broadens our thinking. And that’s gold.”

“We see Wildstream as a sparring partner. They challenge us, inspire us, and help us rethink how our sector can move forward.”

That expertise didn’t come out of nowhere. Wildstream previously co-created Growzer, a platform for inventory and ordering in the hospitality industry.
“Their work on Growzer gave them a head start in this space. They had a clear vision from day one. They speak our language – and it shows,” says Yves.

From project delivery to sector innovation

What began as a single digital platform build quickly grew into a broader partnership that now blends strategy, execution and marketing.

One of the tangible results: a fully integrated web platform Wildstream developed for one of Solucious’ acquired business units. “Within just a few months, they delivered a fully operational platform – connected to our ERP, filled with the right product and customer data. High-quality, on time, and on point.”

What stood out most? Their reliability. “Deadlines are sometimes fluid internally. With Wildstream, they’re not. When they commit to a delivery date, they hit it. That’s rare. And powerful.”

Thinking beyond platforms: designing for ecosystems

Yves particularly values Wildstream’s broader mindset. “They’re not just building tools for us. They’re thinking about the sector as a whole. How can we make foodservice more intelligent, more connected, more efficient?”

That shared ambition – to build solutions with industry-wide relevance – is a key driver of the collaboration.

Both Wildstream and Solucious believe in building partnerships that go beyond company walls. Not silos, but systems. Not fragmentation, but shared value. “If you really want to put the customer at the centre, you need to be willing to collaborate – with suppliers, partners, even competitors.”

“Wildstream is serious about that. They actively seek out coalitions that can serve customers better. We believe in that too. But it takes trust, boldness and time. And they lead by example.”

According to Yves, that’s where the future of foodservice lies. “Not in single players going it alone – but in ecosystems of companies building smarter solutions together. That mindset is in everything Wildstream does.”

More than a vendor: a true partner

What makes the relationship with Wildstream different is the way they operate. “They don’t just show up to sell something. They invest the time to understand our business. You feel it in how they talk, how they think, how they build.”

Yves is also enthusiastic about working with Hybrid, Wildstream Group’s digital marketing label. “We’re working together to improve the UX and digital customer journey across our platforms. The key question: how do we make things as easy and intuitive as possible for our customers? That’s where Hybrid brings in a level of expertise that’s hard to find internally.”

Choosing what to own, and where to rely on experts

The collaboration with Wildstream isn’t just practical. It’s strategic. Solucious deliberately chooses which parts of the value chain to master in-house – and where to bring in outside expertise.

Trying to do everything internally? That’s not the smartest strategy, Yves believes. “If you try to be good at everything, you end up being truly excellent at nothing. You lose focus. You lose momentum.” That’s why Solucious partners with Wildstream Group – to benefit from their experience across industries, without having to reinvent the wheel.

“We don’t want to be a tech company. We want to be a foodservice company that uses technology intelligently. That takes partners who know their craft – and understand your world.”

The result? More efficient projects. More agility. And more headspace internally to focus on what really matters: serving customers, every single day.

Smarter together: insight, innovation and execution

What Yves values most is the breadth of what Wildstream Group brings to the table. It’s not a silo – it’s a system. A collaborative ecosystem with a threefold value proposition:

• Wildstream leads on sector innovation and strategic thinking
• Expert Network ensures fast, high-quality development and delivery
• Hybrid supports digital growth through a team-as-a-service marketing model – currently helping optimise Solucious’ customer journey

“We’ve got the platform. Now we want to make the experience feel smooth, simple and smart. That’s where Hybrid makes a real difference.” It all fits into the same philosophy: stay focused on your core, and work with the best for the rest. 

“What we don’t develop internally, we want to do with experts. And we’ve found them in Wildstream Group.”

At the end of the day, it’s about people

“I believe in the people behind Wildstream,” Yves says. “They’re talented, curious, and reliable. You can tell they’re driven to make things better. And that makes all the difference.”