A HoReCa platform brings AI into the kitchen — and takes recipe digitization off the chef's plate.

Growzer connects hospitality companies, wholesalers and manufacturers on a cloud platform we've built and run since 2016.

Growzer, Belgium · 2016 – ongoing · Engineering + Applied AI

Fast Onboarding

AI auto-completes 70% of recipe data

Cost Efficiency

Lower overhead with intelligent automation

Smart Forecasting

Sales predictions through machine learning

Applied AI

Menu Engineering AI

Chefs are reluctant to digitize recipes — they find it time-consuming and low-value. Growzer's sales team handled this manually during onboarding, slowing the process and limiting data completeness.

Growzer AI-generated menu item with ingredient matching
What we did

An AI-powered assistant seamlessly integrated into Growzer's onboarding flow, enabling:

  • Interpretation of dish names, descriptions, and images to generate structured recipes
  • Automatic estimation of ingredients and quantities, matched to real wholesaler SKUs
  • Auto-completion of up to 70% of required recipe information in the menu engineering module
  • Minimal manual input, leaving only final adjustments for chefs or the onboarding team
Key Features

Image to Recipe Generator

Chef uploads a dish photo — Vision AI analyzes it's structure and ingredients, automatically generating a recipe draft.

Menu Intelligence

NLP parses dish names and descriptions to estimate ingredients, cooking techniques and serving sizes.

Supplier SKU Mapping

Proposed ingredients are matched to real wholesaler SKUs, making recipes immediately ready for ordering.

Technology
  • Vision AI
  • NLP
  • SKU Resolver
  • Chef Dataset Training
  • Human Feedback Tuning
Impact

Turning menu data into business value

Faster restaurant onboarding

Eliminates the manual bottleneck from the sales onboarding flow.

Complete data from day one

Recipes are high-quality structured and immediately ready for use.

Per-dish profitability

Enables accurate food cost and profit margin analysis.

Dynamic menu optimization

Creates the foundation for continuously optimizing menus using structured recipe data.

Less operational dependency on chefs

Minimizes reliance on chefs for recipe documentation and knowledge transfer.

Testimonial
Quality people, quality processes, quality products, quality advice. Every moment spent with them is quality time.
Frank De Meulder, CEO Growzer

Bring us a challenge like this

Growzer started as one operating problem and became a platform. Tell us where your ordering, forecasting, product data or menu performance is holding the business back, and we will tell you where AI is worth building first.