Future-Proofing the Foodservice Wholesaler

What if the real disruption in foodservice isn’t technology — but rising customer expectations?

Foodservice wholesalers are facing mounting pressure: tighter margins, increasing complexity, and customers who expect the same transparency, convenience, and digital experience they know from retail.

Retail went through this transformation earlier. Not by choice — but because the consumer demanded it.

Foodservice is next. And it’s moving faster.

This exclusive roundtable brings together a select group of Belgian and Dutch foodservice wholesalers to reflect openly on what this shift really means — and which strategic choices will define relevance tomorrow.

Why it matters?

The foodservice market is entering the same digital and data-driven transformation that reshaped B2C food retail:

• Customer expectations around convenience, transparency, and personalisation are rising fast.
• B2C retail digital experiences are becoming the standard in B2B foodservice.
• Individual service is becoming more standard
• Data is becoming a shared strategic asset — not an internal by-product.

Yet many wholesalers still approach digitalisation as an IT project, rather than a strategic shift in how value is created.

What to expect?

An open, closed-door conversation with peers who face the same challenges — and the same strategic dilemmas.

You can expect:

• Honest insights from foodservice professionals
  Clear patterns drawn from real-world trends
  Challenging perspectives that spark strategic reflection
  A confidential setting that encourages debate — not sales pitches.

You’ll have the opportunity to:

• Share experiences and concerns
• Recognise recurring patterns across organisations
• Discuss which choices made today will matter most tomorrow

Agenda

• 6:00 PM: Welcome & Drinks
• 6:30 PM: Keynote by industry leader
  • Market insights, trends, and e-commerce benchmarks
• 7:15 PM: Sector reflections
• 8:15 PM: Interactive Peer Discussion
• 9:00 PM: Walking Dinner & Networking by the River

Registration

Reserve your place for February 26th to learn from leading experts and industry innovators and take your business to the next level. Seats are limited for these in-depth, interactive sessions.