Carflow case study | Wildstream

Software Engineering

One-Click Multi-Channel Stock Publishing

Dealers must update vehicle stock separately on every website and showroom channel. Brands and dealers needed an all-in-one solution to display their vehicles on multiple car websites in one update, while the large number of connections with third-party media platforms was complex to configure, manage and maintain.

1,300+ dealers

Together with 10 OEM partners, they chose Carflow to manage stock, digital showrooms and leads on one platform.

One update

A vehicle added or changed once appears on every dealer website, media platform and showroom monitor, with no re-entry.

Real-time sync

Changes go out automatically the moment they are saved, so every channel always shows the same, current stock.

What we did

Brands and dealers manage stock in one place and changes are pushed in real time to all digital showrooms.

They log in once, and every vehicle they add or change is sent automatically to their websites, third-party media platforms and showroom monitors. Between Carflow and each partner sits CXDB, an intermediary publishing engine that imports vehicle data, translates it into the format each platform expects and keeps every connection in sync.

How it works

Brand or dealer logs in once to Carflow
Vehicles are added, or imported, into one central stock
CXDB translates the vehicle data into each partner’s format — XML, JSON and more
Every change is published automatically and in real time to all digital showrooms and media partners
Stock is shown on dealer websites and on showroom monitors

Key capabilities

CXDB publishing engine

An intermediary engine that translates vehicle data and keeps every connected platform in sync with the central stock.

Format-agnostic

Supports XML, JSON and other formats, so each media partner receives vehicle data in exactly the structure it expects.

Automated import & publishing

Imports vehicle data and manages what is published where, keeping every partner connection running with little manual work.

Showroom monitors

The same stock that feeds dealer websites also appears on in-store monitors, so online and showroom displays always match.

Technology

ASP.NET
Knockout.js
.NET 6
Microsoft Azure
SQL Server
JavaScript
XML
JSON

Impact

One stock, one update — published in real time to every digital showroom and media partner

Time saved on both sides

Listings sync without being updated one by one, saving valuable time for dealers and their third-party partners alike.

Faster partner onboarding

New media partners are set up through configuration rather than development, so dealers reach extra channels much sooner.

Reliable listings

Every listing passes through one publishing engine, so brands and dealers can rely on consistent, quality-assured vehicle data.

Competitive edge

Brands and dealers gain competitive value in sales, marketing and operations by keeping stock visible wherever buyers search.

Room to grow

New dealers and media partners plug into the same central stock, so the network grows without extra publishing effort.

Software Engineering

Centralized Lead Management & Reporting

Leads arrive through websites, email and social media and are hard to track and follow up. Without one lead management solution across the dealer network, processes differed from dealer to dealer, brands had limited visibility of how leads progressed, and an inconsistent customer experience weakened brand equity.

1,300+ dealers

Together with 10 OEM partners, they use Carflow to capture, follow up and convert leads across the dealer network.

Every channel

Requests from websites, email, social media and Google land automatically in one lead hub, so no enquiry gets lost.

Faster response

With every lead visible on one board, dealers respond to customers sooner and turn more of their enquiries into sales.

What we did

All incoming leads are centralized automatically, and brands get reports on dealer follow-up and conversion.

Requests sent through a website, by email, on social media or through Google land in one lead hub, where dealers capture, nurture and convert them on a Kanban board. A sales tool carries each lead from first contact to order, including printed offers and orders, while brands follow the whole pipeline across their dealer network.

How it works

A customer contacts the dealer through the website, email, social media or Google
The request is centralized automatically in the Carflow lead hub
Dealers follow each lead on a Kanban board, step by step
The sales tool takes the lead through to an offer and an order, with printable documents
Brands monitor dealer follow-up and report on which leads turn into sales

Key capabilities

Kanban lead board

Each lead moves through clear stages on a visual board, so dealers see at a glance which customers need attention.

Lead hub

Captures, nurtures and converts leads from every source in one place, giving each dealer a single list to work from.

Sales tool

Carries each lead through an end-to-end flow from first contact to signed order, without switching to another system.

Document flow

Offers, orders and other sales documents are generated and printed from Carflow, keeping paperwork consistent across dealers.

Brand reporting

Brands monitor how dealers follow up opportunities and report on incoming leads and how many turn into effective sales.

Technology

ASP.NET
Knockout.js
.NET 6
Microsoft Azure
SQL Server
JavaScript

Impact

Every lead from every channel in one hub — with clear reporting on how dealers follow up

Unified lead management

Every dealer in the network works with leads the same way, giving brands one consistent process from contact to sale.

Transparency & accountability

Clear visibility across dealership operations supports better decisions, and everyone knows who follows up on each lead.

Guided dealer workflow

The Kanban interface guides dealers through every lead flow, with tracking and reporting built into each stage of the sale.

Competitive edge

Brands and dealers gain competitive value in sales, marketing and operations with one lead process across the whole network.

Stronger brand experience

Customers get the same level of follow-up from every dealer, which protects the brand’s reputation across all its showrooms.

Software Engineering

Online Vehicle Buying & Selling

Buying and trading in cars involves slow, manual evaluation and quoting. Dealers wanted automotive e-commerce on the same platform as their stock and leads, so customers no longer have to wait for a showroom appraisal and a manually prepared quote.

Real-time valuation

Customers selling or trading in their car get an instant estimate online, instead of waiting for a showroom appraisal.

Fully automated

The whole sales process runs digitally, from reserving a vehicle online to a quote that is approved without paperwork.

New leads

Every car offered to the showroom reaches the dealer as a fresh sales opportunity, ready to be followed up quickly.

What we did

Customers get a real-time valuation of their vehicle, and the sales process from reservation to digitally approved quote is fully automated.

Customers can both sell and buy cars through Carflow. Whoever wants to offer their car to the showroom sends their contact details and receives an immediate valuation, based on conditions and margins the dealer sets, while each request becomes a new lead for the dealer to follow up.

How it works

A customer who wants to sell or trade in a car sends their contact details
The customer receives a real-time valuation, based on the dealer’s conditions and margins
The request reaches the dealer as a new lead
The customer reserves a vehicle online
The quote is prepared and approved digitally, completing the sale

Key capabilities

Buy and sell in one place

Customers can sell their current car and buy their next one through the same platform, in a single online journey.

Dealer-controlled valuations

Dealers set the conditions and margins behind every valuation, so instant online estimates still follow their own rules.

Online reservation

Customers reserve a vehicle online and secure the car they want without first having to visit the dealer’s showroom.

Digital quote approval

The sales process ends in a digitally approved quote, replacing the paper back-and-forth between customer and dealer.

Technology

ASP.NET
Knockout.js
.NET 6
Microsoft Azure
SQL Server
JavaScript

Impact

Sell a car, trade one in and reserve the next — online, with instant valuations and digital quotes

Competitive e-commerce

Dealers gain competitive value in sales, marketing and operations management by offering car buying and selling fully online.

Users’ needs met

Customers and dealers get an online buying and selling process that meets their needs, keeping platform users happy.

Less manual work

Valuations and quotes no longer have to be prepared by hand, freeing sales staff for real conversations with customers.

Testimonial

“With Wildstream, you truly feel customer is king. You feel listened to and reassured that the team does everything in their power to recreate your vision and take things to the next level. The people here create this feeling of closeness, even if we collaborate remotely. You know the Experts are there for you and it makes everyone feel safe and in capable hands.”

Frederic Apers, Carflow’s Founder

Bring us a challenge like this

Tell us where your operations still depend on manual work, and we will tell you what is worth building first.

One platform, 1,300+ dealers: we built the engine behind Carflow.

1,300+ dealers

Real-time valuation

One update

One-Click Multi-Channel Stock Publishing

1,300+ dealers

One update

Real-time sync

Brands and dealers manage stock in one place and changes are pushed in real time to all digital showrooms.

CXDB publishing engine

Format-agnostic

Automated import & publishing

Showroom monitors

One stock, one update — published in real time to every digital showroom and media partner

Time saved on both sides

Faster partner onboarding

Reliable listings

Competitive edge

Room to grow

Centralized Lead Management & Reporting

1,300+ dealers

Every channel

Faster response

All incoming leads are centralized automatically, and brands get reports on dealer follow-up and conversion.

Kanban lead board

Lead hub

Sales tool

Document flow

Brand reporting

Every lead from every channel in one hub — with clear reporting on how dealers follow up

Unified lead management

Transparency & accountability

Guided dealer workflow

Competitive edge

Stronger brand experience

Online Vehicle Buying & Selling

Real-time valuation

Fully automated

New leads

Customers get a real-time valuation of their vehicle, and the sales process from reservation to digitally approved quote is fully automated.

Buy and sell in one place

Dealer-controlled valuations

Online reservation

Digital quote approval

Sell a car, trade one in and reserve the next — online, with instant valuations and digital quotes

Competitive e-commerce

Users’ needs met

Less manual work

Bring us a challenge like this