One of the largest insurers in Belgium, Baloise protects private customers, the self-employed and SMEs — with brokers at the heart of how it serves every client.
Since January 2016, Wildstream has partnered with Baloise on its move to digital: apps that simplify and automate procedures for brokers and customers, digitized services built into its processes and products, and IT advice on its Agile transformation.
Offers and policies created digitally, replacing manual procedures
Customers go from their family situation to a broker’s free offer online
More brokers and users move onto the platform year after year
Independent insurance brokers relied on manual procedures to create offers and policies. Baloise wanted to create the best conditions for its independent brokers — and that meant giving them digital tools built for their daily work.
Brokers create offers and policies in a dedicated digital app, which has become popular across Baloise’s broker network.
Independent brokers reach new leads more easily, which gives them a competitive advantage in winning and serving clients.
Over the years, the platform has expanded steadily as an ever-larger number of brokers adopted it for daily work.
Built around the needs of insurance brokers, the apps simplify and automate procedures that used to be manual. Brokers work from a back office that keeps policyholders, quotations and subscriptions together, while new requests arrive from customers who choose them as their broker in Baloise’s online insurance journey.
Brokers search, add and edit policyholders in one list, with company number, township and preferred language on every record.
Dedicated views keep each broker’s quotations and subscriptions next to the policyholders they belong to, ready for follow-up.
Customers who pick a broker online submit their contact details, so each request reaches the broker ready to act on.
Offers and policies that once relied on manual procedures are now created digitally, giving brokers one consistent way of working.
Apps simplify and automate the steps brokers used to handle by hand, freeing their time for advising clients.
With client records, offers and incoming leads in one digital flow, brokers can respond to customer requests more quickly.
Tools built around brokers’ needs reinforce the broker-led way Baloise serves its customers.
Customers found insurance processes complex and hard to compare. Baloise wanted to create the best conditions for its clients — and that meant taking the process digital.
Customers move from their family situation to a price simulation and a broker of their choice in three clear steps.
The total annual premium updates with every cover and extra the customer selects, so the cost of each choice is visible.
The chosen broker prepares a tailor-made offer at no cost and with no obligation, based on the customer’s simulation.
The journey starts from the customer’s family situation, turns their choice of cover and optional extras into an indicative price, and ends with a broker of their choice nearby. Prices are clearly marked as indicative, and the journey is available in more than one language.
Four starting profiles — family, single with children, single without children or 60+ — shape the cover from the first click.
Extras such as legal protection are added to civil liability cover in one click, with their price shown alongside.
An interactive map with an adjustable search radius helps customers find an intermediary by location, name or position.
Customers compare policies online and gain the time and knowledge they need to make smart insurance decisions.
A simplified, secure online process replaces complex steps, so customers can arrange their insurance with confidence.
Improved website functionality, transparency and safety give customers a reliable place to explore and compare their insurance options.
Over the years, the platform has expanded as an ever-larger number of users adopted it to explore insurance online.
Customers reach their broker with chosen cover and an indicative price already in hand, so conversations start from a clear request.